About Me

Design is where business strategy becomes something people can feel.

My job is making sure it survives the trip: from in-house leadership at AstraZeneca and Mediaocean to directing brand work for KPMG and Radisson, I build systems, and teams, for the day after handoff.

I’m a creative leader with 14+ years of experience building brand teams, establishing design functions, and scaling visual systems across organizations. I’ve built creative departments from scratch at Mediaocean and AstraZeneca, directed creative teams at BALD Agency and ISPD Global for enterprise clients like KPMG and Radisson Hotel Group, and consistently translated complex business concepts into compelling visual stories that drive impact.

I operate as a hands-on leader who stays close to the work because I believe the best creative leadership comes from still being a maker. I mentor designers on strategy and craft, treat brand guidelines like architecture, and thrive in mission-driven environments where design is a strategic function. I’m actively seeking a creative leadership role where I can direct brand strategy, build design teams, and establish the frameworks that let brands scale with clarity and impact.

Let’s talk.

Download my resume (PDF)