Anagram
PROBLEM
Anagram Media Agency, as part of ISPD’s portfolio, had an outdated and somewhat uninspired brand identity. It didn’t stand out and didn’t reflect the forward-thinking vision that ISPD wanted for its companies.
NEED
The agency needed a fresh, modern identity that could not only set it apart in both the Latin American and U.S. markets but also embody a sense of curiosity and upward momentum, aligning well with ISPD’s overall brand values.
Branding
UX Design
Website
SOLUTION
Working closely with all the global directors of Anagram, I created a brand identity that was all about seeing things from a new perspective. I designed a new logo and typography that felt fresh and forward-looking. On top of that, I worked on the UX, the UI, and all the marketing collateral to ensure that the brand would be intuitive and versatile for everyone using it, making sure it would remain effective and easy to engage with for years to come.
