A wellness brand built from zero.
CONTEXT
Azala House is an aesthetic-medicine clinic in San Sebastián, founded by a specialist in the field. The category default is clinical, white and interchangeable. The founding idea was the opposite: a clinic rooted in the Basque landscape. Green, calm and specific to its place.
CHALLENGE
Most brand work ends at the screen. This one had to survive contact with the real world: a logo on Instagram, a booking website, signage, interior materials and the feeling of the room itself. One designer, every touchpoint, zero handoff.
Branding
Website
Interior Design
APPROACH
Place as positioning. The identity draws directly from the Basque region rather than wellness clichés. Brand and interior were designed as one system, so the room validates the promise the website makes, and social templates plus a compact brand book let the clinic produce its own content on-brand, indefinitely.
OUTCOME
Azala House is open and building strong social traction. The brand’s positioning has drawn premium partners for facials, massages and medical treatments.
Designed and directed as Independent Creative Director.
