A brand where accessibility is the brief.
CONTEXT
Matan equips Jewish community leaders and educators to include people with special needs in education, religious life and community. Its brand had grown organically and no longer matched the authority of its mission.
CHALLENGE
Position Matan as the trusted partner for inclusive action with a brand that practices what it preaches: an identity and website that meet the accessibility standards its audience lives by, without losing existing recognition.
OUTCOME
The new site reached and passed its WCAG accessibility target, and the community adopted the rebrand across education programs, the website and events. The response Matan kept hearing: people felt seen.
Branding
Website
Strategy
Designed and directed as Design Director and Lead Designer at Bald Agency.
