Puckett Excursions

PROBLEM

Puckett Excursion, an LGBTQIA+ tourism company, had no cohesive brand identity and wanted to avoid the usual clichés of LGBTQIA+ tourism. They needed something that felt unique, inclusive, and had a strong sense of community and adventure.

NEED

They required a full branding package that would feel timeless and premium, while also being gender-neutral and welcoming to all. They needed a visual identity that stood out and could evolve over time, supporting a sense of community and adventure.

Branding
UX Design
Website
Social Media
Merch

SOLUTION

We developed a complete brand identity from scratch, including a new logo that features two mountains coming together, symbolizing inclusivity, adventure, and a sense of timelessness. Alongside the logo, we built out a full suite of branding guidelines, a complete website, social media presence, and email marketing materials. We ensured the UX and UI were intuitive and user-friendly so that the brand would remain easy to use and engaging for the long term. In short, we created something meaningful, out of the ordinary, and built to foster a lasting sense of community.